Overwhelm is a real thing in online businesses. There is always more that could be done. More products to create, more blogs to write, more opt-in pages to build, more clients to connect with, more, more, more.
(Your Business to YOU LOL)
And one of the biggest contributors? Shiny object syndrome. I've got a friend that has this so bad. I literally keep her in my prayers because it's debilitating. I used to drive a school bus and while I loved it, I hated the stop-and-go. Especially when it rained. But I also understand that the mundane is also boring so when we see something new and shiny the child in us wakes up. But think about this, how do you have a full business when nothing is complete?
Every time you’re tempted to buy that new, must-have tool, or test out a new marketing method, or even switch business models entirely, you’re falling victim to this business killer.
Here’s the problem with shiny object syndrome. It prevents you from achieving success by shifting your focus away just when you’re about to hit your sweet spot. It’s true. I’ve seen it happen time and time again. A promising startup just begins to make sales and gain a following, and then out of the blue, the owner does a pivot into a completely unrelated niche or business.
All that work… just gone.
Don’t let this happen to you.
Set Clear Goals
The first step toward the clarity and focus you need to avoid shiny object syndrome is simply to know your goals. Where exactly are you going? Do you want to build a six-figure coaching program? Earn a living from your blog? Design websites for offline businesses?
Regardless of your business model, if you don’t know your goal, you will always struggle with focus, and every new strategy and tool will pull you further away from your dreams.
Commit to a Plan
Before you implement a new marketing strategy, change business plans, or even purchase a new tool, ask yourself if you’re truly willing to give it a fair shot at success. Marketing strategies take time to grow legs. Business models can require years to show a profit. And that shiny new tool won’t earn back its cost if you toss it aside next week for something different.
Be realistic with yourself, and make a plan to give your idea the best shot at success. Make a commitment to yourself and your business.
Put on Your Blinders
If all else fails, simply stop paying attention. Get off the mailing lists that endlessly promote the latest and greatest idea. Stop reading the blogs and visiting Facebook groups. Don’t click on ads.
Because let's be honest, everything that glitters ain't gold. I am truly an old fashion girl, I still keep a book of stamps in my purse LOL but sticking to what you are working on now only reinforces and builds confidence. Most of the time when you are ready to switch streams, you are on the cusp of your breakthrough.
Focus on what you know works, keep your goals in mind, and recommit to making your business as good as it can possibly be.
Grab a notebook and dump the new things you want to try in business. Write down the new ways you want to implement and when you've got the time or see the NEED, start to implement. But don't get all squirrel brained and follow every trend. It's ok to stay true to who you are while you travel down the path of entrepreneurship.
Until Next Time,