There comes a time in every entrepreneurial venture when you realize you simply cannot do it all yourself. No seriously, not only can you not do it all by yourself, technology has made it so we don't have to! And while technology can be a headache, I'm thankful for it!
Sure, when you’re just getting started you really are the “chief, cook, and bottle washer.” But as your business grows, it becomes painfully obvious that trying to do everything is only going to lead to:
· Frustration (when critical tasks don’t get done and deadlines are missed)
· Burn out (when you’re working yet another 12-hour day)
· Overwhelm (when your to-do list is longer at the end of the day than it was at the beginning)
There are many ways to combat this business-growth hurdle, but one of the best is automation. Imagine a completely hands-off system that works for you even when you’re sipping mojitos on vacation or lounging at a luxury spa.
But here’s an even better reason to automate: it lets you scale your business. Think about it, the less manual work you have to do, the more time you have to do the money-making tasks such as networking, marketing, and client support.
So what can you automate? Almost everything, but start with:
Chasing organic traffic is an exercise in frustration. You’ll spend all your time creating content for your blog, other people’s blogs, YouTube, social media, and other web properties. All that content creation leaves you little time to actually work with the clients you’re trying to attract. And the work is the most important part of running a business.
Instead, invest in some quality paid traffic, and get off the endless content creation train. You’ll be glad you did.
What happens when a new subscriber joins your mailing list or someone buys a product? Do they just sit in waiting on your list until you have time to send an email?
While broadcast emails have their place—especially in time-sensitive promotions—be sure to also set up an autoresponder series to:
· Welcome new subscribers and help them find their way around your site (and your offers)
· Nurture buyers so they know they’re in the right place
· Make additional offers based on what someone has already purchased or shown an interest in
And the best thing? Once your autoresponder is set up, it will continue to work even when you’re not.
Social Media Management
Yes, it’s important to be personable and engaging on social media. But that doesn’t mean you have to log in to Facebook just to post a link to your latest blog or YouTube video. Automate that kind of update and save yourself hours of time each and every month. Not only that, but you won’t have to worry about missing an update, either! I personally love Cinchshare, a lot.
If you have clients, partners, a team, or are often asked for interviews, then an automated calendar is a must. Rather than endless back-and-forth emails trying to find a mutually available time slot, simply send your calendar link and let your client, project manager, JV partner, or anyone else choose a time that works for them. Your appointment will automatically appear on your calendar, and you’ll even get reminders (if your calendar supports that).
There are dozens of options for automating every aspect of your small business. As you grow, you’ll find new and better tools to make everything run more smoothly. For now, though, implementing these four ideas alone will save you hours of time every month. Remember 'the work' is so important that you don't want to spend all your time doing busy work, that in the grand scheme of things doesn't really move you closer to your goal.
When I first started Reckless, I was so sure I wanted to be completely hands-on that I grew tired very quickly and had to completely start over. I was going back and forth via Messenger setting up consults, I was scheduling time to post on social media, and even onboarding all by myself... no welcome packet in sight. 0 stars, DO not recommend!
Here's the truth, as you grow it will be a must that you not only think about reclaiming your time but think about your customer's journey. They need you front and center, ready to transform and wreck their life.
Until Next Time,